When you think of iconic personal brands, Nosferatu may not immediately spring to mind—but he should. Nearly a century after his debut, this shadowy figure remains a touchstone in pop culture, influencing everything from gothic aesthetics to meme culture. So how did the world's creepiest count manage to craft a brand that transcends time? Let’s break it down, vertebrae by vertebrae.

Personal brand isn’t some glitzy title or a glossy social media feed. It’s you, stripped down, right to the bones. It’s everything you stand for, whether you’re shouting it from the rooftops or just living it. Forget the buzzwords and marketing fluff—your personal brand is what people say about you when you’re not in the room. So, let’s get real about what personal branding actually means.

Personal branding is less about "crafting a narrative" and more about tearing down the story you think you’re supposed to tell. So here’s the raw truth on how to build a personal brand that sticks—no fluff, no frills, just you.