Personal branding, community building and content creation for people that don’t fit into the box.
Does this sound familiar?
You’ve been running your own business for a while now, and whilst you are an expert in your field and get great results for your clients, you aren’t sure how to communicate that with your marketing in a way that resonates.
Perhaps you know exactly how you want to look and sound to your audience, but you simply don’t have the time to create content, post it AND engage with your followers yourself consistently when you could be using that time to service your clients.
Maybe you need help creating a clear personal brand identity that resonates with the audience you want to attract
Every person is different. Whether you need an audit to steer you in the right direction, a complete personal brand strategy, or someone to manage the day-to-day running of your social media accounts to free up your time, we’ve got you.
What if?
You could show up as the “real you” consistently, gain visibility and be recognised as a thought leader within your industry?
We could save you hours of time by taking your social media content creation completely out of your hands, freeing you up to focus on what you do best?
You could have a steady stream of consistent leads coming in who already know what you do and are excited to work with you….
You were getting regular invites to appear on podcasts, getting recognised and awarded for your achievements, and being offered new opportunities?
Full-service personal brand building
Your personal brand is so much more than the occasional post on LinkedIn.
It's how you look, how you sound, what you stand for, what you talk about, how you interact with others.
It's your values, your demeanour, how you treat everyone you come into contact with and how you execute your mission to the world.
It's the whole package, which is why it’s never been more important to strategically curate your online presence. To show the world how brilliant you really are.
Everybody has a personal brand whether they like it or not. Making the decision to take charge of yours and control the narrative is the first step.
Our full service personal branding package will strategically position you as an influential thought leader in your industry. We’ll build your reputation, get you in front of the right people, and open the door for unlimited opportunities.
Our full-service package includes:
In-depth social media audit
Competitor analysis
Social media strategy
Personal brand interview
Personal brand photoshoot
Full content creation (including video content)
Scheduled social media posts across your chosen platforms
Monthly meeting to chat through analytics and content plan for the month ahead
Personal brand strategy
A clear, coherent social media strategy is like having a roadmap to guide you through your personal branding journey.
We work with you to create a strategy that is data-backed, aligns your personal values with your business values, and tells you exactly who your audience is, what you need to post to attract them, when, where and how often.
We help you get clear on visual branding and tone of voice, inform you on what content to create to resonate with your audience, and convert them from browsers to clients who are excited to work with you.
Following a bespoke social media strategy not only grabs the attention of your audience, it will enable you to create scroll-stopping content that engages them, teaches them about what you do and fully informs them of everything they need to know to work with you and convert them into paying clients.
You’ll have a clear roadmap to follow to accelerate the growth of your personal brand, and our support to help you implement it.
Our personal brand strategy includes:
In-depth social media audit
Competitor analysis
Audience definition
User personas
Brand story clarity
Channel strategy
Branding strategy
Personal Brand interview & 20 social media posts for you to get you started
90 minute Zoom or in-person session
Personal brand audit
Think your personal brand content isn’t working as hard as it could be for you?
Want an expert to cast their eye over your content to make sure it’s pulling its weight when it comes to thought leadership, growth, and engagement?
Would you like some tips to help position you as an expert in your field?
Our personal branding social media audit will look at what you’re doing well across each platform, what can be improved, and what really isn’t working for you.
We’ll share tips and guaranteed wins on how to convey influence, expertise and confidence in what you do and who you are.
You’ll get an hour of our time in IRL or on zoom after to discuss our findings and squeeze even more value out of our session by asking us questions.
An audit is perfect for anyone who wants to create their own content and continue to build their personal brand themselves, but would like a little guidance to make sure they’re on the right track.
Our personal brand audit includes:
Multi-page PDF report document packed full of helpful info to enable you to improve your personal brand and shine online.
1 hour Zoom call (or in-person chat) to talk through the report where you can ask us any questions or get us to show you how to do something (recorded, so you can go back to it any time)
We usually turn this around in one week, so it’s quick and punchy.
Personal brand Interview
Most of our job as personal brand managers isn't content creation or reputation building, it's asking questions and listening so that we can understand our clients deeply.
With our personal brand interview package, we simply let you talk, and record what you have to say. We’re able to pick up on the things you’ve said, read between the lines, and probe further to find out the 'real you'.
We’re experts in knowing how to frame things so that you can open up and share your story. Think of it as dedicated time for you to take stock of the amazing things you do and why they're important. We’ll listen to your story, and see where the sparks and glimmers are
You’ll get to share all the amazing things you’re doing and have it packaged up in a way that builds influence and presence.
You’re in control. We welcome you to go off on tangents, so that we can find out what makes you tick, what your reason for doing something was, and let you be the 'real' you… Because this is where we distil the essence of your personal brand.
We listen to your tone, pick up on your mannerisms, and understand how you speak to people, so that your content sounds like you. And if you’re feeling a little nervous before we start, we work with you to build up your confidence throughout the session.
Our personal brand interview includes:
We’ll interview you, record our conversation, and transform what you say into 20 social media posts that grab attention, for you to use however you like.
Preliminary call to ascertain what you do and what you want to get out of your interview
1 hour long interview of pre-planned questions designed to get down to the finer details of what you do and why you’re great at it.
Transcription of interview formatted into 20 social media posts for you to post yourself.
Recording of interview for you to use however you like.
Personal brand coaching
Learn how to build your own personal brand on social media with our expert guidance.
As experienced social media managers who specialise in building personal brands for disruptive founders and entrepreneurs, we can teach you how to create content yourself that your followers will love, and help you to grow your audience organically.
Over the course of three dedicated sessions, you’ll come away knowing how to show up consistently, how to gain visibility online, and to convert your audience into a solid community that cares about what you do.
If you’re wanting to manage your own personal brand on social media and are looking for someone to hold your hand and support you whilst you learn new skills along the way, then this is the package for you.
You get 3 x monthly hour long 1:2:1 video calls or in-person sessions, plus 1 hour of our time to do whatever you need that month. This can include anything from setting up on a particular platform, a specific issue you are facing, training, or working on your strategy and content plan.
Our personal brand coaching includes:
3 hours of in-person meetings or video call support (recordings will be sent) spread out over three months
1 hour of our time to work in your business
Email support between sessions
An email outlining any ongoing recommendations
Community building
Are you looking to deepen your brand's connection with your audience and create a loyal community to help you move the dial forward?
Do you want to create space for collaboration?
Do you want to make a positive change and start a movement in your industry?
We craft targeted strategies and really engaging content tailored to your organisation's unique identity, values, and goals.
By entrusting us to build a thriving community across socials (because what is a community without trust?), you’ll benefit from increased brand awareness, real, proper human engagement, and trust.
A strong community not only amplifies your message but also fosters brand advocacy, authentic interactions, and, most importantly, really valuable feedback from the people that know your brand best.
Whether you want to create a dedicated private online space, or we can turn your followers into passionate supporters and transform your social media presence into a vibrant community hub!
Community building includes:
In-depth social media audit of your community as it stands now
Competitor analysis
Social media strategy
Full content creation
Scheduled social media posts across your chosen platforms
Community management and engagement within your community to keep the conversations going
Monthly meeting to chat through analytics and content plan for the month ahead
We believe in building your brand from the grassroots up and starting from where you are now, rather than waiting until things are really polished and successful.
You might not feel like you are ready yet but actually, that’s the best time to start promoting yourself.
The earlier you can get people on board with what you are doing, the better.
We adapt how we work with each client to suit your particular needs and learning style, and we’re really transparent about what we’re doing, when and why...
We’ll try and teach you as much as we can along the way so you understand what we’re doing, why we’re doing it, and why we think it will work.
We’ll keep you updated in real time in your client portal (we’re Asana ambassadors!)
We’re a great fit if
FAQs
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Yes, you should build your personal brand if:
You provide services for clients
You want to influence others
You want to elevate your career and be recognised for your achievements at work
You want to be viewed as the go-to expert in your field
You want to be invited for speaking engagements, on to podcasts, or be published
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We’ve been working with founders and entrepreneurs on their personal brands since January 2020, and in that time have worked with over 70 different people and organisations. Samantha has been hosting talks, events, and workshops on the topic of personal branding since 2022.
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Yes! Drop us an email at info@vertebraesocial.co.uk with PORTFOLIO in the subject line, and we’ll send you examples of our work (or check out our blog for some case studies).
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We’ll measure our progress by tracking traditional social media marketing key performance indicators (KPIs) to gauge its effectiveness, growth and reach, as well as looking at more holistic measurements such as if you’re getting booked for podcasts/talks/what career opportunities are popping up for you. These will be dependent on your goals that we will discuss on our initial meeting.
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Yes! Check out www.samanthawiltshire.co.uk/services for more social media management services