In today’s digital age, the question is not whether to use social media for your business—it’s how to use it effectively. As a personal brand agency, we’ve seen firsthand how a well-crafted social media presence can be a game changer for founders and entrepreneurs. It’s not just about being “on” social media, it’s about being present, authentic, and consistent in a way that aligns with your business values and goals.

Personal brand isn’t some glitzy title or a glossy social media feed. It’s you, stripped down, right to the bones. It’s everything you stand for, whether you’re shouting it from the rooftops or just living it. Forget the buzzwords and marketing fluff—your personal brand is what people say about you when you’re not in the room. So, let’s get real about what personal branding actually means.

At Vertebrae Social, we’ve spent a lot of time thinking about what makes a good social media manager. It's more than just a job title — it’s a craft, a balancing act between art and science, insight and instinct. So, let’s dive in and explore the quietly complex, often misunderstood world of the social media manager.