In today’s digital age, the question is not whether to use social media for your business—it’s how to use it effectively. As a personal brand agency, we’ve seen firsthand how a well-crafted social media presence can be a game changer for founders and entrepreneurs. It’s not just about being “on” social media, it’s about being present, authentic, and consistent in a way that aligns with your business values and goals.

Personal branding is less about "crafting a narrative" and more about tearing down the story you think you’re supposed to tell. So here’s the raw truth on how to build a personal brand that sticks—no fluff, no frills, just you.

At Vertebrae Social, we’ve spent a lot of time thinking about what makes a good social media manager. It's more than just a job title — it’s a craft, a balancing act between art and science, insight and instinct. So, let’s dive in and explore the quietly complex, often misunderstood world of the social media manager.