Join us on The Backbone, a personal branding podcast, as we sit down with Mel Barfield, co-founder of a freelancing community and seasoned copywriter. Discover the unglamorous truth behind freelancing and the immense work needed to set up passive incomes. Mel shares her journey into copywriting, transitioning from various jobs to becoming a passionate freelancer. She also discusses the importance of personal branding, building a supportive freelance community, and the realistic challenges and opportunities freelancing offers. Ideal for founders and entrepreneurs eager to build their personal brands.

In this episode, we dive into the inspiring story of Shaun Campbell, founder of 'Did Somebody Say Retro?' Discover how Shaun grew from refurbishing Gameboys to building a vibrant online community of over 300,000 followers

Very occasionally someone will pop into my inbox with a story that blows my mind.

About a year ago to the day, Amy Bird did just that and I just knew we had to get her story out there.

I'm dead excited to share this week's episode of The Backbone with Amy.

This one is a story of resilience; of dealing with difficult situations and finding a way to make a positive out of them.

If you want to grow your personal brand but you work in an 'unglamorous' industry or a heavily male-dominated field, this is definitely worth a listen because Amy has gone against the grain and ABSOLUTELY THRIVED.

oin us in this episode as we chat with Rob Venice, the founder of Motive. Discover how Rob uses storytelling and creative design to transform office spaces into brand expressions. From his unique journey through ayahuasca spirituality to his distinct design philosophy, Rob shares his innovative approach and the psychological nuances that make his work stand out. If you're a founder or entrepreneur aiming to build an authentic personal brand, this episode is packed with insights and inspiration to get those creative juices flowing...