One of the easiest ways to get noticed on social media without shouting is to comment on other people’s posts. Not the shallow, “great post!” stuff – I’m talking about the kind of comment that makes people stop and think, the kind that puts you in front of the people you want to be in front of.

In today’s digital age, the question is not whether to use social media for your business—it’s how to use it effectively. As a personal brand agency, we’ve seen firsthand how a well-crafted social media presence can be a game changer for founders and entrepreneurs. It’s not just about being “on” social media, it’s about being present, authentic, and consistent in a way that aligns with your business values and goals.

At Vertebrae Social, we’ve spent a lot of time thinking about what makes a good social media manager. It's more than just a job title — it’s a craft, a balancing act between art and science, insight and instinct. So, let’s dive in and explore the quietly complex, often misunderstood world of the social media manager.