Whether you’re a brand, a business, or an individual, engagement remains the heartbeat of your social presence. Let’s explore why the algorithm favours engagement, why it’s vital for building your personal brand, and why authenticity is your secret weapon.

One of the easiest ways to get noticed on social media without shouting is to comment on other people’s posts. Not the shallow, “great post!” stuff – I’m talking about the kind of comment that makes people stop and think, the kind that puts you in front of the people you want to be in front of.

At Vertebrae Social, we’ve spent a lot of time thinking about what makes a good social media manager. It's more than just a job title — it’s a craft, a balancing act between art and science, insight and instinct. So, let’s dive in and explore the quietly complex, often misunderstood world of the social media manager.