5 Reasons Why Your LinkedIn Profile Might Not Be Seen by the Right People (And how we can help you fix it)
5 Reasons Why Your LinkedIn Profile Might Not Be Seen by the Right People
(And how we can help you fix it)
Let’s talk about LinkedIn.
We know—it’s not exactly the most exciting social media platform. There are no memes (unless they’re painfully corporate), no cat videos and no aesthetic morning routines set to lo-fi beats. But LinkedIn is powerful—especially if you're trying to grow your business, attract clients, or make meaningful connections in your industry.
The problem? If your profile isn't landing in front of the right people, it's just another digital CV collecting virtual dust.
Here are 5 reasons why your LinkedIn profile might be flying under the radar—and what you can do about it.
1. You're speaking into the void
Your headline says "Freelance Consultant" and your about section reads like it was written in a rush back in 2018. It’s okay—we’ve all been there. But if your profile doesn’t clearly say who you help and how, you’ll end up attracting… no one. Or worse, the wrong people.
2. Your visuals aren’t pulling their weight
That cropped photo from your mate’s wedding? It might not scream “trusted professional.” And that banner image of a generic city skyline? Not doing you any favours. People do judge books by their covers—especially on LinkedIn. You want your visuals to stop the scroll and spark curiosity.
3. You're hiding behind buzzwords
Words like “results-driven”, “strategic thinker” and “highly motivated professional” are so overused, they’ve lost all meaning. If your profile reads like a job spec and not like you, it’s no wonder people are skimming past. Let’s swap the fluff for something that actually says something.
4. You haven’t told your story
People connect with people. Not titles. Not job histories. Not lists of awards. They want to know who you are, what drives you, and what makes you different. If your profile isn’t telling a story that feels human, it’s probably being forgotten before they even click “Connect”.
5. You’ve not updated it since 2020 (or before)
The LinkedIn algorithm favours people who show up. But if your profile is gathering cobwebs and you’re not engaging with the platform, your visibility drops off a cliff. It’s not just about having a nice profile—it’s about being active in the right way.
Here’s the good news: we can help with all of this.
At Vertebrae, we overhaul LinkedIn profiles to help brilliant people like you get seen, get heard, and get noticed by the people who actually matter to your career or business.
So if you’re ready to stop feeling invisible online—and start showing up in a way that feels honest, creative and unapologetically you—book in a call with us. We’d love to help you glow up your LinkedIn presence.
✨ Book your profile glow-up call from our contact page ✨
