We're a personal brand agency that creates career changing content for founders and entrepreneurs
Stand tall in your industry. Elevate above your peers.
We’re personal brand managers for some of the UK's most interesting entrepreneurs.
They're experts in their fields, from med tech regulation to metal recycling to making workplaces more inclusive.
They're all super different, but they have one thing in common; their drive to be the voice that makes a difference in their industry.
Tell your story
We work with you to tell your story and share your work in a way that everyone can easily understand, and be inspired by.
We do it in a really easy, low-effort way for them so you have content being shared that looks, feels and sounds exactly like you, without the hassle of having to do it yourself.
And it works. We build the backbone, and your presence grows from there. Our clients get booked for podcasts, get more clients, get board and trustee roles, and most importantly, get noticed.
How we get results:
Expertise
We specialise in building personal brands for entrepreneurs and professionals, have a wealth of knowledge on community building, and can get you in front of the people that make decisions in your industry. With years of experience as digital marketers under our belt, we offer practical, unflappable expertise to support your personal and business goals.
Visibility
We work with you to build your confidence in putting yourself out there as the face of your business. We can help you to show up online in a coherent and consistent way, feel empowered, and enjoy doing it.
Imagination
We create visually eye-catching content that resonates with your audience and encapsulates your brand perfectly. We work with you to create an imaginative and creative scroll-stopping feed that makes your audience engage with you, positions you as a thought leader and creates influence.
We’re Vertebrae Social. The backbone of your personal brand.
We create career-changing content that gets you noticed by your industry peers on LinkedIn, Instagram and TikTok.
And we work with people like you, who don’t come from conventional backgrounds or follow neatly-packaged career paths.
We especially love it if you have a 'difficult to market' job, or thing-that-you-want-to-be-known-for. We’re always up for something a bit gritty, or harder to fit into a box.
Because there are enough glossy professionals out there with their “I’m delighted to announce” Linkedin posts and cookie-cutter AI career advice blogs.
We want to help tell stories like YOURS and shine a light on the brilliant things that you do amidst a sea of AI generated content. We want to bring more humanity to your feed.
Our current clients include industry disruptors in:
Metal recycling
Diversity and Inclusion
Medical Device Regulation & Compliance
Historic Building Renovation
Organisational Design & Change Management
Career Coaching
Executive Coaching
EdTech
AI & Machine Learning
Mergers & Acquisitions
Pest Control Product Manufacturing (yes, really..)
Our social media management services help you move the dial forward, whether that’s in your career, your personal life, or a passion project
We do this using a simple framework:
Vertebrae Views,
News & Reviews
We see you checking us out. Come on, get stuck in. You’ll find updates and case studies, some useful stuff worth sharing about personal branding, plus some things we’re digging right now.
Join us on The Backbone, a personal branding podcast, as we sit down with Mel Barfield, co-founder of a freelancing community and seasoned copywriter. Discover the unglamorous truth behind freelancing and the immense work needed to set up passive incomes. Mel shares her journey into copywriting, transitioning from various jobs to becoming a passionate freelancer. She also discusses the importance of personal branding, building a supportive freelance community, and the realistic challenges and opportunities freelancing offers. Ideal for founders and entrepreneurs eager to build their personal brands.